Very recently, the EU published their apparel strategy to support EU’s Green Deal targets, and one thing that stood out from this is the role and importance of so-called Digital Product Passports. In this blog post, I want to explain what Digital Product Passports (DPP) are, why they are essential and how brands can use this (sorry, must use this) to comply with EU rules in the near future and gain competitive advantages.
This article will discuss five benefits of how sneakers can benefit from NFC technology. If you don't know what NFC is, read our introduction to NFC first.
The compatibility of NFC devices is not so much a problem as it was in the past. There are many manufacturers who are using and improving upon NFC technology, and there are more and more devices that come with the capability of NFC always enabled. This means that the user does not need to manually activate NFC before scanning a tag.