Platform › Passport Builder

One template. Thousands of passports.

Design Digital Product Passports with your branding, without code. Connect a template to your product data and adapt the content across products, languages and markets.

Book a demo Open a live passport

Spring collection · passport template Preview as: Registered EN Publish

See a published passport →

Build and update passports without code

Drag in the block, set its content, publish. Your marketing team owns the page after launch, without a release, a developer or a new template per SKU.

See the full block library in the product tour →

Product informationImages and videoRegistration and formsFAQs and supportShopping and service links

Set shared brand styles and lock selected settings to keep every passport consistent.

One brand book, every passport

Colours, fonts, logo and theme live in the brand book. Change it once and the whole range follows. Multi-brand groups keep a book per label on one platform.

Every market, in its own language

Content is localised per block, so one template serves every market. The passport opens in the customer’s language, on your own domain.

Fills itself from the product record

Connect the template to your product data and each passport pulls its own specifications, materials, instructions and supporting documents from Brand Cloud. No page per SKU.

Support customers through use, repair and resale

Bring registration, warranty services, repair information and ownership transfer into the passport. Choose what everyone can see and what is available to registered customers or the owner of a specific item. Preview each experience before publishing.

Everyone. Product story, specifications, care and repair information.

Registered customer. Warranty services, early access, owner-only content.

Item owner. Ownership transfer on resale, lost and found, repair history.

EveryoneRegistered customerItem owner

Product story Everyone

Care and repair information Everyone

Warranty and registration Registered customer

Owner rewards Registered customer

Transfer ownership on resale Item owner

See Passport Builder in action

From template to published passport, click through the real product. No form, no signup.

Print the code once. Change the page whenever.

A GS1 Digital Link QR, on your own domain The code encodes your own domain, for example dpp.yourbrand.com, pointed at Tappr with a CNAME you control. How your data stays portable →

Publish to the whole range at once One publish updates every live passport built from the template, so live passports change without reprinting labels.

Version history, with undo Every edit is tracked in the editor. Review previous versions and restore an earlier version when needed.

Passports built in Passport Builder

See how brands adapt their passports across products, markets and languages.

Four brand books North Action Sports Group Mystic, North Kiteboarding, North Foiling and North Windsurf on one platform, with product registration, manuals, repair guides, lost and found and ownership transfer in the passport. Read the story

A passport per customer ETP Dressed Identities Every downstream customer gets their own branded passport, airline, hotel or retail, without rebuilding the platform. Read the story

85% of the collection Studio Anneloes One template, then Digital Product Passports across 85% of the collection, run by one team. Read the story

Passport Builder, answered

Do we need a developer?

No. The editor is drag, edit, publish, with a live preview of the real passport. A developer is only needed if you want a custom block or an API-driven section.

Do we build a page per product?

No. You build one template per collection and connect it to the products. Each passport fills itself from that product’s record, so a thousand styles need one template, not a thousand pages.

Can we update content after the label is printed?

Yes. The QR on the label points at a stable GS1 Digital Link. Publishing changes what that link opens, across every live passport, with no new code on the product.

Does it work for several brands?

Yes. Each brand keeps its own brand book, theme and domain on one platform. North runs Mystic, North Kiteboarding, North Foiling and North Windsurf this way.

What does the customer need?

A phone camera. The passport opens in the browser, in their language, with no app and no account until they choose to register.

See your product in a passport

Explore how your branding, product information and customer services come together in Passport Builder.

You’ll talk to Bas, Delia or Anna, who run passport programmes every day.

30 minutes
Your brand book, your product data
You see a passport built from your product