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Digital Product Passports for Apparel
Turn product information into an engaging, customer-centric experience that’s perfectly aligned with your brand’s unique style. Create Digital Product Passports that deliver consistency at scale and make every textile a powerful extension of your brand.
Trust built on 100+ global partnerships
Compliance is Boring. Your DPP Doesn’t Have To Be.
Deliver complete product information in style
Display all the essential specs along with care instructions, repair guides, and resale options in a design that is both visually stunning and reflective of your brand. Make it easy for customers to access and appreciate every aspect of your apparel.
Let your apparel tell a story, not just a list of specs
Build your passport with content directly linked to the product. Showcase behind-the-scenes content, styling tips and exclusive offers specific to each item for a modern approach to your brand experience.
Use DPP insights for more personalization opportunities
Tap into first-party data to refine both your marketing and product design efforts. Use data to tailor your messages, optimize upsell opportunities, and adapt your products based on real customer feedback.
Consumers Ask for Transparency. Let Your Apparel Answer.
Champion a transparent, compliant & sustainable brand
Give complete transparency throughout the product lifecycle. Combine product data in Tappr’s Brand Cloud to automatically populate sourcing, traceability, compliance and sustainability info in your DPP.
Stay ahead of consumer trends and regulatory changes
Ensure your products are transparent and sustainable, aligning with your customer’s expectation of sustainable practices and with regulations like the EU's Ecodesign for Sustainable Products Regulation (ESPR).
Embrace sustainable practices for long-term impact
Promote responsible end-of-life practices, support resale and recycling initiatives, and drive towards a circular fashion economy. Provide pathways for a longer product life cycle, making your brand a responsible choice.
Features
GS1 Digital IDs
We follow GS1 global standards for secure and universally recognized product identification.
Sustainability
Empower consumers to resell, return, re-use or recycle items when they are done with them.
EU DPP Compliance
Meet the requirements of the evolving European Union Digital Product Passport (DPP) directives.
Customizable pages
Design the experience with complete white labeling and multi-brand guide support.
Dynamic Content
Personalize experiences by dynamically populating content from each product's Digital ID.
Drag & drop builder
Create engaging brand experiences across devices without coding.
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