Authenticate Every Step: DPPs for Footwear

Make every shoe into an experience with Digital Product Passports that deliver instant authentication, product details and personalized content in your brand’s signature style.

Trust built on 100+ global partnerships

Footwear With brand-defining experiences at every step.

Build brand loyalty no matter where your shoes are sold
Your shoes can be sold everywhere, but your brand should only be experienced one way. Leverage DPPs to guarantee visibility and brand consistency across marketplaces and resellers.
Protect your customers with on-demand authentication
A single scan is all it takes for your customers to know they’re getting the real deal. Turn anxiety into assurance with instant proof of authenticity and deliver real value with every purchase.
Generate buzz and leverage exclusivity with every release
Use DPPs to release limited editions, exclusive offers, and VIP experiences. Cultivate a sense of exclusivity that turns every release into a must-have event and keeps your customers coming back for more.

demand for details is real. Make it your advantage with DPPs.

Maximize impact with clear, branded product information
Showcase design choices and shoe features with every scan. Give customers the transparency they need to buy with confidence and come back for more.
Keep your footwear untouchable with full traceability
Ensure every distributor, retailer, reseller, and customer has access to accurate, verified information. Secure each pair of shoes with a digital identity that makes fakes easy to spot and hard to sell.
Make resale easier & more efficient with trusted product info
Extend the lifecycle of each shoe and boost resale value by offering verified product data. Equip your customers with the specs and details they need to confidently buy and resell your shoes.

Features

Brand Protection
Combat counterfeiting with secure product authentication.
Avoid gray markets
Maintain control over distribution channels and prevent unauthorized sales.
Transparency
Inform on materials, sourcing, place of origin and transport.
EU DPP Compliance
Meet the requirements of the evolving European Union Digital Product Passport (DPP) directives.
Product Traceability
Capture the entire chain of product movement from manufacturer to consumer.
Dynamic Content
Personalize consumer experiences by dynamically populating content from each product's Digital ID.
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