Deloitte Spotlights Tappr in Digital Product Passport Discussion

Tappr was featured in Deloitte's recent article, “Digital Product Passport (DPP): From European Regulation to Transformation Opportunities for Businesses.” The article highlights the significant role of DPPs in advancing transparency, sustainability, and circular economic models across industries.

As an acknowledged expert in this space, Tappr is proud to contribute to the dialogue and offer actionable solutions that prepare companies for the future.

Highlights from the Deloitte Article

1. What are Digital Product Passports?
Digital Product Passports (DPPs) are an innovative approach designed to create detailed, digital “health records” for products. These passports gather important information like product composition, where materials come from, environmental impact, and options for managing the product at the end of its life. By improving transparency, DPPs enable consumers, manufacturers, and regulators to make better-informed choices regarding sustainability and circularity.

2. Why now?
The DPP initiative is being driven by European regulations, particularly the ESPR (Eco-Design for Sustainable Products Regulation), which mandates more sustainable product practices. With the deadline for implementation set for 2027, the clock is ticking for businesses to adapt their operations, technologies, and strategies.

3. DPP challenges for businesses
Deloitte emphasizes the transformative impact of DPPs, highlighting the need for secure IT infrastructures, modernized production lines, and interoperable data standards. These challenges make early adoption and experimentation critical for companies to remain competitive and compliant.

4. Tappr's data on DPP success
As highlighted in Deloitte's report, Tappr's experience working with global apparel and sports brands has yielded several crucial insights about DPP implementation.

One of the most significant findings concerns the effectiveness of different data carriers. Based on Tappr's extensive project experience, QR codes consistently achieve higher scan rates compared to NFC chips across all product categories. Even for high-value items, NFC projects rarely exceeded a 10% scan rate, suggesting that QR codes, when properly implemented with clear calls to action, represent the more effective choice for consumer engagement.

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Key Findings for DPP implementation

Deloitte's analysis reveals several crucial aspects of DPP implementation. The implementation timeline extends to 2027, starting with batteries, followed by textiles and digital equipment. This gradual rollout allows businesses to adapt their processes and systems accordingly.

The report identifies four key transformation pillars:

Enhanced user experience through intuitive interfaces
Companies must develop intuitive interfaces that make product information easily accessible while deepening customer engagement.

Sustainable value creation via improved data traceability
Organizations should leverage DPPs to improve environmental data traceability and drive eco-design strategies.

Technological transformation focusing on security and interoperability
Businesses need to ensure system security, interoperability, and integration with existing operations.

Operational model adaptation requiring internal reorganization and employee training
Companies must reorganize internally, improve team interactions, and strengthen partnerships across their ecosystem.

Deloitte's Strategic Recommendations

The report outlines several crucial recommendations for businesses implementing DPPs:

• Invest in robust IT infrastructure that ensures security and interoperability.
• Develop clear key performance indicators to measure DPP effectiveness.
• Strengthen partnerships within the technology ecosystem.
• Focus on employee training across multiple departments.
• Adopt agile approaches to adapt to changing requirements.
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Start Your DPP Journey with Tappr

We’re proud to be recognized by Deloitte for our contributions to this transformative movement. As Digital Product Passports redefine industries, Tappr remains committed to being a trusted partner in this journey.

To learn more about how Tappr can support your business with DPP implementation and sustainability goals, contact us today.

Read the full Deloitte article to explore more about the benefits and opportunities of Digital Product Passports. Together, let’s build a more sustainable and transparent future.